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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

2009    272 Pages    (HarperBusiness)

ISBN 13: 9780061766084    ISBN 10: 0061766089

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically [...]

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society. [less]

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Content Trap: A Strategist's Guide to Digital Change, The

Bharat Anand

2016    464 Pages    (Random House)

ISBN 13: 9780812995381    ISBN 10: 0812995384

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a [...]

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Praise for The Content Trap“As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils.”—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human “This book is a clarion call for creativity and imagination in strategy development. I measure the success of a business book by my desire to share it with colleagues. After reading The Content Trap, I want all of my former colleagues at The New York Times to read it.”—Martin Nisenholtz, former CEO, New York Times Digital; Professor of the Practice of Digital Communication, Boston University “Bharat Anand thinks both globally and functionally: our group and I have learnt a lot from him over the years.  He has provoked us to shape ideas in new ways. That is what you will experience when you read The Content Trap.”—Koos Bekker, chair of Naspers, global internet group “In my professional life I have seen audiences’ relationship with movies, television programming and music be radically transformed by the digital revolution. Bharat Anand’s book is invaluable in its analysis of how this change has affected the media space and in particular how consumers relate to the content that we are creating. It helps to explain what has happened and also provides insights as to what we might expect. I thoroughly recommend it.”—Michael Lynton, chairman and CEO, Sony Pictures Entertainment“A very smart book—creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.”—Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin [less]

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Customer of the Future, The

Blake Morgan

2019    224 Pages    (HarperCollins Leadership)

ISBN 13: 9781400213641    ISBN 10: 1400213649

Tomorrow’s customers need to be targeted today! With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. [...]

Tomorrow’s customers need to be targeted today! With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes. The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience–focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences. Craft a leadership development and culture plan to create lasting change at your organization. [less]

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business (2nd Edition)

Luke Williams

2015    224 Pages    (Pearson FT Press)

ISBN 13: 9780133995909    ISBN 10: 0133995909

Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.   Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of [...]

Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.   Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.   Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up. [less]

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Hollywood Economist 2.0: The Hidden Financial Reality Behind the Movies, The

Edward Jay Epstein

2012    240 Pages    (Melville House)

ISBN 13: 9781612190501    ISBN 10: 1612190502

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hollywood’s “invisible money machine,” probing the dazzlingly complicated finances behind the hits and flops, while he answers a surprisingly difficult question: How do the studiosmake their money?We also learn:+ How and why the studios harvest silver [...]

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hollywood’s “invisible money machine,” probing the dazzlingly complicated finances behind the hits and flops, while he answers a surprisingly difficult question: How do the studiosmake their money?We also learn:+ How and why the studios harvest silver from old film prints ...+ Why stars do—or don’t do—their own stunts ...+ The future of Netflix: Why the “next big thing” now seems in such deep trouble...+ What it costs to insure Nicole Kidman’s right knee…+ How Hollywood manipulates Wall Street: including the story of the acquisition of MGM… wherein a consortium of banks and hedge funds lost some $5 billion… while Hollywood made millions.+ Why Arnold Schwarzenegger is considered a contract genius…+ The fate of serious fare: How HBO, AMC, and Showtime have found ways to make money offer adult drama, while the Hollywood studios prefer to cater to teen audiences.+ Why Lara Croft: Tomb Raider is considered a “masterpiece” of financing ... [less]

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How to Lie with Statistics

Darrell Huff

1993    144 Pages    (W. W. Norton & Company)

ISBN 13: 9780393310726    ISBN 10: 0393310728

Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform. [less]

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Industries of the Future, The

Alec Ross

2017    320 Pages    (Simon & Schuster)

ISBN 13: 9781476753669    ISBN 10: 1476753660

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring.While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds. In The Industries of the [...]

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring.While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds. In The Industries of the Future, Ross provides a “lucid and informed guide” (Financial Times) to the changes coming in the next ten years. He examines the fields that will most shape our economic future, including robotics and artificial intelligence, cybercrime and cybersecurity, the commercialization of genomics, the next step for big data, and the impact of digital technology on money and markets. In each of these realms, Ross addresses the toughest questions: How will we have to adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley with their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow? Ross blends storytelling and economic analysis to show how sweeping global trends are affecting the ways we live. Sharing insights from global leaders—from the founders of Google and Twitter to defense experts like David Petraeus—Ross reveals the technologies and industries that will drive the next stage of globalization. The Industries of the Future is “a riveting and mind-bending book” (New York Journal of Books), a “must read” (Wendy Kopp, Founder of Teach for America) regardless of “whether you follow these fields closely or you still think of Honda as a car rather than a robotics company” (Forbes). [less]

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Invisible Women

ISBN 13: 9781784742928    ISBN 10: 1784742929

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Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee, Erik Brynjolfsson

2017    416 Pages    (W. W. Norton & Company)

ISBN 13: 9780393254297    ISBN 10: 0393254291

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of [...]

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading. [less]

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Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

2010    208 Pages    (Wiley)

ISBN 13: 9780470598825    ISBN 10: 0470598824

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include [...]

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. [less]

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Marketing Strategy: The Thinking Involved

Mark E. Hill

2012    360 Pages    (SAGE Publications, Inc)

ISBN 13: 9781412987301    ISBN 10: 141298730X

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping [...]

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach. [less]

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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Mr. Robert Marich

2013    432 Pages    (Southern Illinois University Press)

ISBN 13: 9780809331963    ISBN 10: 0809331969

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the [...]

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.               While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry. [less]

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Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, The

Robbie Kellman Baxter

2015    288 Pages    (McGraw-Hill)

ISBN 13: 9780071839327    ISBN 10: 0071839321

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary [...]

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success. [less]

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Movio client experience strategy project final report

Movio client experience strategy project final report

Movio client experience strategy project final report [less]

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Verne Harnish

2014    272 Pages    (Gazelles, Inc.)

ISBN 13: 9780986019524    ISBN 10: 0986019526

It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them [...]

It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride. [less]

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Scoring Points: How Tesco is Winning Customer Loyalty

Clive Humby, Terry Hunt, Tim Phillips

276 Pages    (Kogan Page Business Books)

ISBN 13: 9780749435783    ISBN 10: 074943578X

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme [less]

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