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Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, The

Tom Kelley, Jonathan Littman

2001    320 Pages    (Crown Business)

ISBN 13: 9780385499842    ISBN 10: 0385499841

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical [...]

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries. [less]

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Design of Everyday Things, The

Don Norman

2013    384 Pages    (Basic Books)

ISBN 13: 9780465072996    ISBN 10: 0465072992

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the [...]

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. [less]

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Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

2018    200 Pages    (O'Reilly Media)

ISBN 13: 9781491973790    ISBN 10: 149197379X

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how [...]

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs [less]

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Form Design Patterns

ISBN 13: 9783945749739   

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INSPIRED: How to Create Tech Products Customers Love

Marty Cagan

2017    368 Pages    (Wiley)

ISBN 13: 9781119387503    ISBN 10: 1119387507

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to [...]

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.  Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.  Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.  The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. [less]

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Lean UX: Applying Lean Principles to Improve User Experience

Jeff Gothelf

2013    152 Pages    (O'Reilly Media)

ISBN 13: 9781449311650    ISBN 10: 1449311652

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than [...]

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designers’ toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile’s Scrum framework Understand the organizational shifts necessary to integrate Lean UX [less]

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Product Roadmapping

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

2017    230 Pages    (O'Reilly Media, Incorporated)

ISBN 13: 9781491971727    ISBN 10: 149197172X

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your [...]

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over#65533;-delivery from your team Get your sales team working with you instead of against you Bring a user#65533; and buyer-#65533;centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over#65533;committing [less]

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Smashing UX Design

Jesmond Allen, James Chudley

2012    446 Pages    (Wiley)

ISBN 13: 9780470666852    ISBN 10: 0470666854

The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their [...]

The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not. [less]

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SVG Animations

Sarah Drasner

2017    246 Pages    (O'Reilly Media, Incorporated)

ISBN 13: 9781491939703    ISBN 10: 1491939702

SVG is extremely powerful, with its reduced HTTP requests and crispness on any display. It becomes increasingly more interesting as you explore its capabilities for responsive animation and performance boons. When you animate SVG, you must be aware of normal image traits like composition, color, implementation, and optimization. But when you animate, it increases the complexity of each of these factors exponentially. This practical book takes a deep dive into how you can to solve these problems [...]

SVG is extremely powerful, with its reduced HTTP requests and crispness on any display. It becomes increasingly more interesting as you explore its capabilities for responsive animation and performance boons. When you animate SVG, you must be aware of normal image traits like composition, color, implementation, and optimization. But when you animate, it increases the complexity of each of these factors exponentially. This practical book takes a deep dive into how you can to solve these problems with stability, performance, and creativity in mind. Learn how to make SVG cross-browser compatible, backwards compatible, optimized, and responsive Plan and debug animation Make a complex animation responsive, as many sites are responsive Profile each animation technique in terms of performance so that you know what you're getting in to with each library or native technology [less]

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USERPALOOZA - A Field Researcher's Guide: ... because it's easier to design for a customer you understand.

Nick Bowmast

2018    166 Pages    (Nick Bowmast)

ISBN 13: 9780473458768    ISBN 10: 0473458764

...because it's easier to design for a customer you understand."This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft." Andrew Harder, Director of Design Research & Strategy, eBayToday’s brands aspire to be user-centred, they talk of ‘putting the customer at the [...]

...because it's easier to design for a customer you understand."This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft." Andrew Harder, Director of Design Research & Strategy, eBayToday’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.This book is for you if...you want to understand your customer – for yourself, your clients or your internal teams.you work in the trenches of brand, marketing, or design – physical or digital – and want to understand how people think, feel and behave around your product or service. your team or clients are insight-starved and looking to fuel their decisions about what really matters to customers, by meeting them in their world. What you’ll learn:How to think about, plan and conduct successful field research to inform design projects. How to gain insight and understanding by connecting with your customer, either visiting them in their home or context. Who to talk to, how to choose and find themPriming yourself and your team for a high value immersive experienceCapturing moments that matter with notes, images and audioInterview techniques and tools to open your senses and your customers’ worldMaking sense of your dataShaping and sharing your insights for engaging, lasting impact. Nick is an internationally recognised design researcher whose 25-year design career spans industrial, digital and architectural design. Research and design collided for Nick in London while working as a consultant for user experience and behavioural-research agencies. Nick now works from New Zealand as an independent design researcher for local and international clients, applying his instinct for finding out what makes people tick to shape products, services, brands and environments both physical and digital.More praise for USERPALOOZA:“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.” Perry Klebahn Adjunct Professor Stanford University d.school “USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.” Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”David Whittle. VP Product Insights – Spotify. [less]

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User's Journey: Storymapping Products That People Love, The

Donna Lichaw

2016    160 Pages    (Rosenfeld Media)

ISBN 13: 9781933820316    ISBN 10: 1933820314

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy. [less]

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